A Company’s Mission: Project BDG

Posted on: July 26, 2019 | COO Corner

Our company, BDG Dental Services was founded in 2002 and employs over 200 team members in two states through 20+ multi-specialty dental practices and supporting subsidiaries. We feel that one of our biggest accomplishments over the past 17 years is the ability to give back to our community. So much so that we have built our mission around helping others.

“We are in the business of helping and growing people, we just happen to be in the field of dentistry”

– Dr. David Ting, CEO, BDG Dental Services

When I first met Dr. Ting I knew that his mind worked differently. His focus was not on profitability, efficiency, EBITA etc. but rather people. He believes that profitability is a byproduct of doing the right thing. When it comes to our patient care, he repeatedly says “What would you do for your family member?”, these patients are our family, we should treat them accordingly.

Back in March 2014, Dr. Ting came to me and asked how can we “spread the light” in our community and how do we multiply that “giving” so it is contagious? After much deliberation with multiple team members Project BDG born, a non-profit that provides dentistry for the less fortunate. There are hundreds of programs nationwide that give out free dental services to those in need. How do we multiply that “giving” in our community? The answer that we came up with was Pay it Forward Dental Care.

Our dentists, hygienists and staff volunteer their Sunday once per month to provide dental treatment to patients that otherwise could not afford it. In return, patients are required to initiate three “acts of kindness” for others, anything that makes a difference in someone’s life counts. We provide three prepaid post cards and patients are required to report those “acts of kindness” back to us. If they do they will be allowed to come back to another Project BDG event in the future.

Five years later we have treated over 500 patients and have provided nearly $250,000 in treatment, but most importantly we have started a ripple effect of kindness within our community.


About Project BDG

Project BDG was developed by members of BDG Dental Services to provide dental care to those in need. Our objective is to give back to the community providing dental care to patients that otherwise could not afford it. Return they are asked to pay it forward by doing three acts of kindness for others. We believe that if we help a patient they should in return help somebody else and so on. We plan on changing the community one patient at a time.

Find out more at ProjectBDG.com


About BDG Dental Services

BDG was founded in 2002 and today is one of the largest full-service dentist groups in southern Nevada.

Each practice is individually owned and operated by a licensed, general dentist providing you with the highest quality and affordable care. BDG oversees the marketing, management, and purchasing for all offices, which allows us to offer you the highest quality care at the lowest price.

We set ourselves apart by offering all dentistry services under one roof including: orthodontics, oral surgery, implants, mini implants, dentures, pediodontics (children), gum therapy, oral cancer screenings along with general dentistry.

Find out more at BDGDentalServices.com


Ryan Heroy

Chief Operating Officer

About the Author

Born and raised in Las Vegas, Ryan graduated from Pepperdine University with a bachelor’s degree in advertising/marketing. He has been with the BDG Dental Services since September 2010. Starting as our Marketing Director in September 2010, he later moved over to operations in 2014. Ryan oversees eight different "support staff" departments and also three of BDG’s subsidiaries, including Reliable Dental Lab, BDG Academy, and Dapha Dental Technology.

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